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    北京国际旅游展览会BITE

    [展会时间轴]  发布时间:2021/3/5 10:42:38
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  • 展会时间:2021 展会地点:北京国际会展中心
    展会时间:2020年09月03 ~ 07日 展会地点:北京国家会议中心

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    主办单位: 北京市文化和旅游局


    举办周期:一年一届 展览面积:22000平方 展商数量:1000家 观众数量:150000人
    北京国际旅游博览会(BITE)自2004年至今已成功举办十四届,第十五届北京国际旅游博览会将在北京国家会议中心举办。北京国际旅游博览会已经成为世界知名展会之一,是全球旅游行业推广旅游资源和旅游产品、提升地区旅游发展、促进旅游消费的重要的交流交易平台。结合中国旅游市场和旅游者消费**惯,BITE首创了B2B+B2C的展览模式,并成功以此创新的模式,举办了8届,使该模式发展到了**高的水平,独具特色,国际、国内参展的旅游机构和旅游企业每年参加BITE都会收获丰厚,达到或超过预期效果。
    北京国际旅游博览会拓展延伸,除传统的旅游资源外,将增加旅游规划、旅游投融资、旅游地产、特色小镇、游学、媒体、文化旅游、体育旅游、医疗康养旅游、户外旅游、房车露营旅游等全链条、多领域的综合性展会。
    北京国际旅游博览会主要亮点

    亮点一: 3天展会实现3天B2B+3天B2C同步运行
    组委会将在展览区域设置专门的洽谈区,洽谈专区与展区之间做很好的隔离,供参展商免费使用。参展商可与预约的或现场遇到的买家/专业观众,到免费洽谈专区洽谈,避免现场的嘈杂。

    亮点二:强化B2B交流交易效果。
    根据参展商需求,定向邀请500名国际国内特邀买家,扩大特邀买家邀请范围,为特邀买家提供更好的待遇和礼遇,同时也更严格筛选有效的特邀买家,使选择的特邀买家更有专业性,能给参展单位带来更多生意。

    邀请普通买家3000人。为参展单位提供更多的生意机会。大幅度提升专业的观众人数,数据表明,BITE2017比BITE2016专业观众增加了一倍。BITE2018的专业观众人数将突破2万人。
    亮点三:国际、国内参展单位更广泛参与B2C现场展卖。

    国际参展单位和国内外省市的参展单位,其自由行旅游产品、旅游目的地门票、酒店优惠房券/房加餐或加温泉等套餐、航空公司打折机票/机加酒产品,以及旅游服务商的折扣券、会员卡等等,可以参与现场展卖。还可以联合北京当地的代理商,在其展位上参与现场展卖。即可以达到针对近10万名北京公众进行品牌宣传的目的,又可以现场取得收益。BITE已经成为旅游目的地面向北京这个中国优质旅游客源市场进行品牌宣传的**佳性价比的场合。
    亮点四:**具权威的旅游行业主题论坛和丰富的旅游行业交流研讨会。

    回顾上一年度旅游行业发展状况,展望未来一年旅游发展前景。行业大咖年度聚会,交流研讨旅游行业不同的话题,分享观点,交流经验,合作共赢。

    北京国际国际旅游博览会每年成果呈逐渐上升的趋势, BITE2017展出面积为22000平米,有来自80余个国家和地区、国内近30个省市自治区的旅游行业主流企业来参展,现场有逾千家参展单位进行交易交流和洽谈,共组织特邀买家、专业观众与参展商洽谈及各类专场推介活动3600多场,近1.2万余名专业观众,达成合作意向金额约63亿元,同比增长6.8%。公众日前来参观采购的公众达9万人次,参与现场售卖活动的旅行、景区、酒店等企业共销售旅游产品1.1亿元,同比增长18%。

    展品范围
    旅游: 国内外旅游机构、旅游企业,中国各地方旅游委、局,旅游及相关行业协会,旅游目的地,旅行社,酒店及特色餐饮,景区,航空公司,车船公司,休闲度假旅游目的地,会奖旅游服务机构,主题公园,运动休闲娱乐场所,智慧旅游服务商,冬季旅游目的地、冬奥会供应商,文旅综合项目、旅游地产,医疗机构、康养旅游相关单位,旅游商品及旅游相关行业

    Organizer: Beijing Municipal Bureau of Culture and Tourism

    Period: Annual Exhibition Area: 22,000 square exhibitors Number: 1000 Number of visitors: 150,000 people
    Beijing International Tourism Expo (BITE) has been successfully held 14 times since 2004, and the 15th Beijing International Tourism Expo will be held at the Beijing National Convention Center from June 15-17, 2018. Beijing International Tourism Expo has become one of the world's well-known exhibitions, the global tourism industry to promote tourism resources and tourism products, enhance regional tourism development, promote tourism consumption of an important exchange and trading platform. Combined with China's tourism market and tourist consumption habits, BITE pioneered the exhibition model of B2B-B2C, and successfully held 8 sessions with this innovative model, so that the model developed to a very high level, unique, international and domestic participating tourism institutions and tourism enterprises will participate in BITE every year will be rich, to achieve or exceed the expected effect.
    2018 Beijing International Tourism Expo expansion, in addition to traditional tourism resources, will increase tourism planning, tourism investment and financing, tourism real estate, characteristic towns, tourism, media, cultural tourism, sports tourism, medical and health tourism, outdoor tourism, motorhome camping tourism and other chain, multi-curricular comprehensive exhibition.
    The main highlights of the 2018 Beijing International Tourism Expo

    Highlights 1: 3 days exhibition to achieve 3 days B2B plus 3 days B2C simultaneous operation
    The organizing committee will set up a special negotiation area in the exhibition area to discuss the special area and the exhibition area to do a good job of isolation, for exhibitors to use free of charge. Exhibitors can negotiate with a buyer/professional audience that has been booked or met on-site, to the free negotiating area, to avoid the noise of the scene.

    Highlight two: strengthen the B2B exchange trading effect.
    According to the needs of exhibitors, the orientation invited 500 international and domestic invited buyers, expand the scope of invited buyers, for invited buyers to provide better treatment and courtesy, but also more stringent screening of effective invited buyers, so that the selection of invited buyers more professional, can bring more business to exhibitors.

    Invite an average buyer of 3000 people. Provide more business opportunities for exhibitors. Significantly increasing the number of professional viewers, the data show that BITE 2017 has doubled compared to BITE 2016 professional audience. BITE 2018 will have a professional audience of more than 20,000.
    Highlights three: international and domestic exhibitors more widely participate in B2C live exhibition.

    International exhibitors and exhibitors from domestic and foreign provinces and cities, their free travel products, tourist destination tickets, hotel coupons / rooms plus meals or hot spring packages, airline discount tickets / machine wine products, as well as travel service providers discount coupons, membership cards and so on, can participate in the live exhibition. You can also join local agents in Beijing to participate in live exhibitions and sales at their booths. That is, we can achieve the goal of branding for nearly 100,000 people in Beijing, and we can make profits on the spot. BITE has become a tourist destination for Beijing, China's high-quality tourist source market brand promotion of the best cost-effective occasion.
    Highlights 4: The most authoritative tourism industry theme forum and rich tourism industry exchange seminars.

    Review the development of the tourism industry in the previous year and look forward to the development prospects of tourism in the coming year. Industry annual gathering, exchange and discuss different topics in the tourism industry, share views, exchange experience, win-win cooperation.

    The annual results of the Beijing International Tourism Expo are gradually on the rise. BITE 2017 exhibition area of 22,000 square meters, from more than 80 countries and regions, nearly 30 provinces and autonomous regions of the domestic tourism industry mainstream enterprises to participate in the exhibition, the scene has more than a thousand exhibitors to exchange and negotiate transactions, a total of invited buyers, professional visitors and exhibitors to negotiate and various special promotion activities more than 3,600, nearly 12,000 professional visitors, reached a cooperation intention of about 6.3 billion yuan, 6.8% year-on-year. The public recently visited the procurement of the public up to 90,000 people, participating in on-site sales activities of travel, scenic spots, hotels and other enterprises to sell a total of 110 million yuan of tourism products, an increase of 18% year-on-year.

    The scope of the exhibits
    Tourism: Domestic and foreign tourism agencies, tourism enterprises, China's local tourism commissions, bureaus, tourism and related industry associations, tourist destinations, travel agencies, hotels and specialty restaurants, scenic spots, airlines, car and boat companies, leisure and vacation destinations, award-winning tourism services, theme parks, sports and leisure entertainment venues, smart tourism service providers, winter tourism destinations, Winter Olympics suppliers, cultural and tourism projects, tourism real estate, medical institutions, health tourism-related units, tourism-related industries

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    信息标签:北京旅游展 北京国际旅游展览会北京旅游展览会北京旅游展
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